EXPERIENCE

Senior Copywriter

VERIZON – IN-HOUSE CREATIVE AGENCY/CONSUMER MARKETING GROUP 2017 to present

• Manages content/production of Verizon.com properties, including homepage (1MM+ visitors/day). Collaborates with cross-functional teams

  of creative directors, writers, designers, projects managers, animators and developers to concept, execute and deliver final assets under tight deadlines.

• Key creative central to all campaign, holiday and major device launches for Verizon.com. Develops custom creative for brand partnerships with Apple, Samsung and Amazon.

• Dedicated to demonstrating leadership and expertise in the 5G arena. Became a student of 5G and emerging technologies to launch first-ever Verizon CES-focused 5G Hub (2019). Core member of exceptionally successful 5G CBand launch (2021). At the helm of ongoing 5G updates and device launches.

• Oversees and approves deliverables from freelance and junior copywriters, providing direction, guidance and support to help them thrive. Supports peers through extensive onboarding and creative reviews to ensure zero errors and that brand standards are met.

• Provides copy direction and approvals to offsite and offshore teams responsible for merchandising and My Verizon App deliverables.

• Ensures messaging brand guidelines and directives are embraced and adhered to in all executions.
  

Director of Content and Content Editor

SLATE.com - SlateCUSTOM 2016

• Set the tone for all editorial programs and created high-quality branded content in collaboration with a team of editors, writers, designers, project managers and developers.

• Balanced Slate.com’s voice and client brand voice in editorial executions.

• Brainstormed and helped write original program concepts in response to brand/agency RFPs.

• Wrote and edited primary- and secondary-source reporting and writing for SlateCUSTOM projects.

• Provided copy for headlines, blurbs, descriptions and other short-form copy for Slate.com homepage.

• Sourced and managed an expanding network of freelance writers, editors and related contributors.

• Stayed up-to-speed on custom editorial executions across the industry.
  

Freelance Copywriter and Content Creator 2013 to present

• Develop and create copy for clients including: DeCarlos Bespoke • Eighty Magazine • SlateCUSTOM • Integramed (Fertility Clinic)• The Guardian • Adobe • Balzano Cookware • AbilityList.org • Whitney Farms • TreeMarie (Branding and Strategy Agency)
  

Freelance Digital Production Coordinator and Copy Editor

GOOGLE – GOOGLE PLAY September 2013 – May 2015

• Google Play cross-vertical copy editor • Content programming production coordinator

• Image sourcing and editing • Metadata and asset management
  

Editorial Manager and Senior Digital Producer

THE DR. OZ SHOW – DOCTOROZ.COM and BLOG.DOCTOROZ.COM
New York, New York – March 2010 to June 2013

• Pitched, assigned, edited and produced all editorial content on DoctorOz.com, publishing a high volume of new content daily.

• Successfully launched, managed, edited and produced Blog.DoctorOz.com, posting multiple times a day.

• Managed editorial staff, freelancers and a roster of expert bloggers and medical contributors.

• Homepage Producer (2010-2011): Published and refreshed content, headlines and copy on a daily basis and as needed.

• Social Media Manager (2010-2011): Maintained daily presence on Facebook and Twitter.

• Wrote, produced and deployed daily Dr. Oz Live Better Newsletter, 1MM+ subscribers.

• Conceptualized, created and produced original editorial content for sponsored content packages.

• Collaborated cross-functionally with on-air producers, PR, Ad Sales, developers, designers and social media managers.

• Mentored and supervised editorial APs and interns to develop new skill sets and take on more responsibility.

• Highly aware of health, wellness, medical and science news and trends.
  

Freelance Copywriter, Editor, and Contributor

L-ATITUDE.COM - SHOPLATITUDE.com New York, New York –
Oct 2009 to September 2011

• Created site, blog and newsletter copy for Fashion/E-Commerce site featured in Vogue, Travel + Leisure, The Wall Street Journal.

• Managed an international team of bloggers based in Milan, Bombay, Hong Kong and New York.

• Created all site copy for launch, including company tagline.
  

Copy Chief, Editor, and Writer

RHAPSODY – MTV DIGITAL MUSIC New York, New York -
Sept 2005 to Dec 2008

• Lead headline and copywriter for Rhapsody/MTV Digital Music (URGE) properties.

• Interviewed top-level and burgeoning artists for feature stories and original content.

• Edited, copy edited, produced and contributed to PLAY blog and Rhapsody newsletter.

• Liaised with music programming team on promotion of artists, albums and development of original content.

• Kept a close eye/ear on trends, the cultural forecast and current events in US, urban, Latino/Latin American and international markets.
  

FREELANCE WRITER 2005 to 2008

Contributed cover stories, features, profiles, Q&As, album reviews, and pitches to: Fader, Anthem, New York Post, Billboard en Español, Batanga.

Freelance Writer and Copy Editor

NEW YORK POST (TEMPO) New York, New York - June 2005 to Sept 2005

• Pitched, wrote and edited features, profiles, Q&As and event listings on tight deadlines.

• Copy edited articles for grammar, accuracy and New York Post style.

• Produced headlines, readouts and captions at press time.

Managing Editor (Editorial Intern: Jan 2004 to May 2004)

URBAN LATINO MAGAZINE New York, New York - May 2004 to March 2005

• Assigned, supervised, and edited features, cover stories, and photo shoots for print and web.

• Managed a national base of freelance writers.

• Responsible for writing features and front/back of the book content.